Learn TikTok Marketing strategy if you want to grow Followers on Tiktok, These 7 Secret Tiktok Tips can help you to increase followers instantly.
The social media app TikTok has grown rapidly over the past year and now has more users than Twitter and Snapchat combined.
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What is TikTok?
In the social media app TikTok, users share short, vertical (music) videos with a length of 3 to 15 seconds. The app relies heavily on hashtags or challenges. Users – also called creators – can participate in these challenges and are challenged by TikTok to submit the most creative video possible.
Why do I have to be active on TikTok?
Nothing is necessary, but TikTok is a great way to reach more than 3.5 million Dutch people. The app is especially popular among teenagers. Research shows that teens love real content and are tech-savvy. TikTok is challenging these teens. Users can edit videos, add effects, and participate in challenges.
Suppose you have a driving school, then you probably want to reach 16-18-year-olds. This target group is difficult to reach because many teenagers do not watch linear television (but Disney + or Netflix), hardly listen to the radio (but Spotify or podcasts), and do not have a Facebook account (but TikTok). TikTok marketing can then work!
Do you sell hearing aids or stairlifts? Keep advertising on Facebook, where your target group is present. Do you want to sell more products in your webshop? Then you can ignore TikTok for now. TikTok is all about engagement and awareness and – unlike Google Ads – does not directly lead to a significant increase in sales.
Is it possible to advertise in TikTok?
At the time of writing, it is not yet possible for smaller companies to advertise on TikTok. This is because there is no programmatic advertising platform yet, such as with Facebook and Instagram. Some sort of auction system would allow smaller advertisers to advertise for smaller amounts. For larger companies, there are also options, although it is necessary to switch directly with TikTok. Last year, Guess advertised with the hashtag #InMyDenim and Google stole the show with #HeyGoogleHelp to promote Google Assistant.
We expect it to be easier to advertise on TikTok soon. This will first go through large media agencies (eg with a brand takeover or a hashtag challenge), but later there will undoubtedly be an auction platform for smaller entrepreneurs.
How to Create Tiktok Strategy to Increase Followers?
Tiktok Strategies helps us to viral our videos quickly. The best way to stand out is to create good video content. This means that you really have to actively use TikTok. We give you 7 Secret tips to get Followers quickly!
1] Participate in hashtag challenges
As mentioned, TikTok is all about hashtags. You can participate in a challenge. Such a challenge often focuses on a song. If you get featured on this hashtag and end up in the ‘For you’ feed of other creators, you can quickly gain more followers. One great video is enough to grow considerably!
2] Tell them you are active on TikTok
Let them know you have a TikTok account. This can be done via other social media, a newsletter and via your site. If you get a few dozen followers that way, it will be easier to be found.
3] Collaborate with influencers
Via TikTokCreators.com you can get in touch with well-known TikTok creators such as Jacob Sartorius, Baby Ariel and Lisa & Lena. Of course, this comes with a (hefty) price tag. There is a case of Coca Cola on the website. The #ShareACoke campaign’s first names were replaced by lyrics, ultimately resulting in 900,000 video submissions on TikTok and 200 million views reach.
4] Think carefully about a theme
Why should other creators follow you? We notice that themes are doing well. An example: as a company, you can create a TikTok account for the company dog and that way gets a lot of followers under the hashtag #petsoftiktok. This works better than making general company videos in which you promote your product or service.
5] Be authentic
TikTok is all about authenticity. Do not spend too much time polishing your images and do not use a professional camera to shoot video images. Show that you are real and creative.
6] Build a community
At TikTok it’s not about increasing sales, but about awareness. So try to build a community with funny, positive, controversial or serious videos in the first instance. If your approach to TikTok is too commercial, you will probably stick with a few dozen followers. But if you put effort into content creation, you build a community and benefit from it later.
7] Just get started…
Download the TikTok app from the App Store or Play Store, watch videos from other creators and you’ll quickly learn what works (or doesn’t). In short, get started and find out if it is something for you (and your company)!
These 7 Secret tips can help you to get Tiktok followers quickly, Follow our Tiktok Strategy to get awesome results.