Technical foundation
- Crawl and indexation
- Core Web Vitals
- Canonical and redirect review
- Structured data
- Mobile rendering
- JavaScript and asset checks
Full Website SEO – Complete One-Time SEO Overhaul
A one-time overhaul for sites where the fundamentals were never done, rather than an ongoing retainer.
What a full overhaul covers
Three stages, done once and done properly, so anything you do afterwards actually compounds.
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The site was built to look right
Design first, search never considered. That describes most sites I am sent.
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The fundamentals are missing
Titles, structure, canonicals, schema, internal links, speed. Individually small, collectively decisive.
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The foundation gets built once
Everything corrected in one pass, so future content lands on a site capable of ranking it.
Not sure which stage your site is stuck at?
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Sometimes monthly SEO is the wrong starting point. If a site has never been optimised, has grown messily over years, or was built by someone who never thought about search, the sensible move is to fix the whole thing once and then maintain it.
That is what this is: a complete, done-for-you overhaul of your entire site, delivered as a one-time project.
What the Overhaul Covers
Technical audit and fixes
Crawl errors, broken links, redirect chains, duplicate content, indexation problems, missing or wrong canonicals, sitemap and robots issues, page speed and Core Web Vitals. I find them and I fix them rather than handing you a list.
On-page rewrite
Every important page gets its title, meta description and heading structure rebuilt around what it should actually rank for.
Topical map
A full map of your topic so you know what content exists, what is missing, and what should be merged or removed. Most sites carry more thin and duplicated pages than their owners realise.
Internal link structure
Orphaned pages found and linked, hierarchy repaired, link equity pointed at the pages that make you money.
Schema markup
Hand-written structured data appropriate to what you actually are, rather than a plugin default.
Content guidance
What to write, in what order, and why, so the site keeps improving after the project ends.
Who This Is For
Sites that need a reset rather than a monthly nudge. Typical cases: a site that has never had SEO done, one that slid after a redesign or migration, or one where nobody can explain why traffic fell.
Once the foundation is right, most people move onto monthly semantic SEO to build on it. That is optional, not a condition.
What You Actually Receive
A fixed site, not a document telling you what to fix.
The fixes, applied
Technical problems corrected on your live site rather than listed for someone else to action. This is the main difference between this and an audit.
A topical map
What content exists, what is missing, what should be merged and what should be removed. Most sites are carrying more duplication than their owners expect.
A prioritised content order
What to publish next and why, so the site keeps improving once the project closes.
A record of what changed
Every change documented, so if something moves unexpectedly there is a trail rather than a guess.
When an Overhaul Is Not Enough
I would rather diagnose this on a call than three weeks into a project.
An overhaul fixes a site that is sound underneath. It cannot fix a site whose platform genuinely cannot do what your market requires, and it cannot manufacture authority a new domain has not earned yet. In both cases the honest answer is different work: a rebuild in the first case, and patience plus narrower targeting in the second.
It also will not fix a content problem. If the pages are thin because nobody has anything to say about the subject, structure will not rescue them. That is a writing commitment rather than a technical one, and it is worth being clear about before you spend anything.
The Honest Version: What a One-Time Overhaul Cannot Do
It is a fix. Not a subscription to results.
That distinction matters more than anything else on this page, so let me be blunt about it before you spend anything.
It stops the site losing. It does not make it win forever.
An overhaul removes the things holding you back. Broken indexation, a structure Google cannot follow, pages fighting each other, schema that was never written. Once those are gone, the site performs at the level its content actually deserves.
Which is usually a great deal higher than where it was. Sometimes it is not.
If your content is genuinely thin compared to everyone else in your market, fixing the plumbing reveals that rather than solving it. I will tell you which situation you are in when I look, not after you have paid.
Competitors do not stand still
Here is the part people forget. You overhaul the site, you climb, and then over the next year the people above you keep publishing while you do nothing. Positions drift back.
Not immediately. A well-structured site holds for a good while, which is exactly why a one-time fix is worth buying. But it holds, it does not grow. Growth needs someone still working on it.
I would rather you buy this, get the lift, and decide about monthly work afterwards from a position of knowing what the site can do.
When I will tell you not to buy it
If the site is only a few months old, there is nothing to overhaul. You do not have a legacy mess, you have an empty site, and the money is better spent on content.
And if you are already planning a rebuild in the next six months, wait. Optimising a site you are about to throw away is the most avoidable waste in this industry.
What Usually Turns Out To Be Wrong
After doing a lot of these, the same problems come up again and again. Yours is probably in here.
Pages competing with each other
The most common finding by a distance. Five pages all half-targeting the same thing, so Google cannot decide which to rank and ends up ranking none of them well. Merging them often produces the single biggest jump of the whole project.
Whole sections not indexed
Nobody notices this because nothing looks broken. The pages load fine for you. They are simply not in the index, so they may as well not exist. I find this on maybe a third of sites I audit.
A structure that made sense internally
Sites tend to be organised the way the company is organised. Departments, not customer problems. Google reads structure as meaning, so an internal org chart translates into an incoherent subject.
Speed nobody has actually measured
The site feels quick on your office connection and on your laptop. On a phone, on mobile data, it takes nine seconds. Most owners have genuinely never seen their own site under real conditions.
Schema that was never written
Or worse, generated by a plugin and describing something the business is not. Wrong structured data is more damaging than none, and it is invisible unless somebody goes looking.
Old content quietly dragging
Years of posts that no longer represent the business, still indexed, still being weighed. Sometimes the highest-value thing I do all project is decide what to delete.
Why Me
An audit is easy to sell and easy to fake.
You have probably seen one: forty pages exported from a crawler, colour-coded, listing every missing alt tag on the site. Impressive weight. Almost no judgement. It tells you what a tool found, not what actually matters.
What I hand over is prioritised by impact and it is done rather than described. The fixes are implemented, not listed for someone else to work through. And the report tells you which findings I decided were not worth acting on, because that is a judgement call and you should be able to see me making it.
Since 2009 I have done this on sites that were badly built, badly migrated, and badly advised. Very little surprises me now, which mostly means I find things faster.
Full Website SEO Pricing
What you need |
Price |
|---|---|
Full website SEO overhaul |
$999 one-time |
Very large or ecommerce sites |
Scoped on a call |
Ongoing work afterwards |
From $80/month |
Common Questions
How long does it take?
Usually a few weeks depending on site size. You get the technical fixes first because those tend to produce the earliest movement.
Will my site go down?
No. Changes are made carefully with backups, and anything structural is checked before and after.
Do I need monthly SEO afterwards?
Not necessarily. A well-fixed site holds its position for a while. Monthly work is what grows it further, particularly in competitive markets.
What if my site is on Wix, Tilda or Squarespace?
Fine. Those platforms expose less than WordPress, but far more than most owners realise. I do this work across all of them.
What do you need from me to start?
Admin access, Search Console and Analytics access, and a short call about which pages actually make you money. That last part shapes where the effort goes.
Will you delete content?
I will recommend removals and explain why, and nothing goes without your approval. Everything removed is backed up and redirected where a sensible destination exists.
When should I expect movement?
Technical fixes often show within weeks because they unblock things already close to ranking. Structural and content gains take longer.
Is this worth it on a small site?
On a very small site much of it is unnecessary, and I will scope down rather than charge for work that does not apply.
Full-site SEO workstreams
These are meaningful sub-services and use cases, not separate thin pages. The exact mix is chosen after checking your audience, website and measurable opportunity.
Content system
- Page intent mapping
- Entity and topic coverage
- Duplicate and thin content
- Internal links
- Metadata and headings
- Trust and evidence signals
Commercial paths
- Service architecture
- Local landing pages
- Product and category pages
- Lead-generation journeys
- Conversion calls to action
- Analytics and measurement
A practical note: coverage does not mean guaranteed rankings on every platform or query. The work improves eligibility, clarity and evidence, then measures where your brand is actually discovered and cited.
Not sure you need the full overhaul?
A 20 minute review, no obligation. If you only need three fixes rather than the whole job, I will say so.
Free 20 minute review, no obligation
Book a free site audit call